The Gutsy Mission

Helping passionate people be confidently Gutsy!

Our mission is to empower leaders to find their inner moxie for their next gutsy pivot, to change their life, their team, their community and the world.

We believe in:

  • Inspiring people to get unstuck, shed their fears and live fuller lives.
  • Inspiring personal, professional and business pivots for increased success and enjoyment.
  • Showing people how pivoting their trajectory can positively impact life journeys and business success.

About Chrystina

From Setbacks to Success: A Story of Resilience and Transformation

Chrystina Katz is no stranger to taking risks—but she didn’t always live that way.

In 2008, during the Great Recession, Chrystina’s life turned completely upside down. She lost her job, house, car, 401k, and stock portfolio—everything except her preteen daughter. For two long years, she struggled just to put food on the table. Instead of living life, she found herself hiding from it.

One afternoon, as she poured her heart out to her mentor, he quoted the words of Epictetus that changed everything for her: “It is not what happens to us; it is what we do with it that counts.”

Those words struck a deep chord. They planted the seed of change and sparked a realization: “I am responsible for my life—my choices, my reactions, and my results.” That moment was her turning point, and she decided to pivot.

Chrystina explored new career paths, dipping her toes in insurance, technology, and healthcare before making a Gutsy Pivot to advance her career in the corporate world. Over time, Chrystina climbed the ladder into leadership roles and discovered a passion for mentoring and teaching others to succeed.

In 2013, another life-altering moment tested Chrystina’s resolve. A horse-riding accident left her with a broken back. Doctors told her she would never walk again. With nothing to lose, Chrystina dug deep and found the grit to rebuild her body, proving them wrong. She not only learned to walk again but reclaimed her life.

Two years later, Chrystina made another bold move. She sold everything she owned, bought a truck and camper, and hit the road to visit the places she had dreamed about since childhood—all this before RV living became “mainstream.” By 2019, Chrystina left the corporate world to follow her passion as a speaker, trainer, and business consultant. Even during the challenges of COVID, she took another gutsy leap, moving to Las Vegas to immerse herself in the speaking community and hone her craft.

A Passion for Exploration and Storytelling

As host of Gutsy Travels, Chrystina explores the journeys of exceptional individuals who have achieved extraordinary success personally and with their businesses. Through candid interviews, she uncovers powerful insights to inspire audiences to dream bigger and achieve more.

Empowering Business Leaders to Thrive with Proven Strategies

With over 30 years of dynamic success across corporate, entrepreneurial, and government sectors, Chrystina is a renowned business growth strategist, trainer, speaker, and author. Her expertise spans diverse industries, including work with Fortune 500 companies, making her a trusted authority in driving measurable results for clients globally.

A Results-Driven Approach That Delivers

Chrystina meets business owners where they are, crafting customized, actionable strategies to achieve—and often exceed—their goals. Her clients consistently experience transformative outcomes, returning to tackle even larger milestones. Whether partnering with small-to-medium enterprises or guiding executives at powerhouse organizations like UPS and the CDC, Chrystina empowers leaders to optimize their operations and boost profitability with sustainable strategies.

Expertise That Drives Results

Chrystina specializes in breaking profit plateaus and unlocking sustainable growth through:

  • Strategic Success Mapping: Developing clear, realistic, and targeted paths to meet and exceed business goals.
  • Culture Transformation: Enhancing workplace collaboration and efficiency.
  • Untapped Opportunities: Identifying new revenue streams without increasing marketing budgets.
  • Operational Streamlining: Cutting costs while maximizing resources.
  • High-Performance Teams: Building cohesive, motivated teams that drive success.
  • Growth from Constraints: Turning challenges into growth opportunities.

Chrystina’s latest book, Be Gutsy: Pivot Your Path to Profits, distills these strategies into effective methods for increasing profits without additional advertising expenses. The second edition, currently in progress, features interviews with industry leaders and real-world applications to inspire business owners and executives.

Unlock Strategic Growth with Chrystina

Chrystina equips business owners with the tools to:

  • Streamline Operations: Organize and optimize workflows for maximum impact.
  • Leverage Strengths: Tap into employee potential to reduce costs and enhance efficiency.
  • Scale Effectively: Achieve growth and increased profits without additional advertising spend.

If you spend more time working in your business instead of on it, Chrystina can help you restructure your teams and processes to unlock organic, sustainable growth.

Be Gutsy to Go Gutsy!

“One of my favorite practices Chrystina has taught me in Gutsy Pivoting Coaching is gratitude journaling. I used to often struggle to start writing and put off doing it because I don't know what I was going to write about. Using the "I am grateful for...." prompt helps me get started every morning and then I can just let myself go. Once I've filled the page with gratitudes I am in a much more positive mindset and it is much easier to move on to free form journaling afterwards. Gratitude Journaling has helped change my mindset.”

—Rebeka M.

We each have our own story.

What will

yours

be?

Giving and Contributions

Chrystina and her team spend many hours donating time and directing money to numerous non-profits.  Whether it is time or money, every donation and “giving” moves us all forward.

Service is how we serve each other.

Chrystina also offers up her time and energy to other organizations:
NSA - National Speaker's Association as a National Member
and a Board Member of the NSA Las Vegas Chapter as the Membership Director.

She also contribute time and funds for various non-profits in Las Vegas.


Haven LogoHaven Logo
Bozeman Community FoundationBozeman Community Foundation
CASA LogoCASA Logo
We Are HER LogoWe Are HER Logo
NSA LogoNSA Logo
NSA-LV Chapter logoNSA-LV Chapter logo
SafeNest LogoSafeNest Logo
Serving Our KidsServing Our Kids

What about you? Tell me more.

"I am..."

An Individual with Big Goals

You're an entrepreneur, solopreneur, sales professional, or want to be. You're trying to build the life you've always wanted. Get the tools and support you need to achieve your goals without burning out.

Tell me more

A Business Leader with a Team

You're leading a team or division at your company. You need to keep everyone motivated and get the job done right.
Get the help you need so your teams are empowered to work well and you're empowered to lead.

Tell me more

An Individual with Big Goals

You're an entrepreneur, solopreneur, sales professional, or want to be. You're trying to build the life you've always wanted. Get the tools and support you need to achieve your goals without burning out.
Tell me more

A Business Leader with a Team

You're leading a team or division at your company. You need to keep everyone motivated and get the job done right.
Get the help you need so your teams are empowered to work well and you're empowered to lead.
Tell me more

looking for a Gutsy speaker

You're planning an event and want to bring in a speaker to inspire and educate. Chrystina's keynotes use storytelling to help your audience make Gutsy Pivots towards success.
Tell me more